How I help
Each one is backed by work I’ve done at brands like Nike, L’Oréal, Danone and McDonald’s. Each can be a single focused piece of work or part of a bigger project.
“We need to explain more clearly why our brand is different.”
Get clear on who you’re for, what makes you different and why customers should care.
What you get
Where I’ve done this
Led multi-market brand strategy projects for Danone, GSK, McDonald’s and Disney+ at Clear M&C Saatchi. Built Curdi’s positioning, naming, identity and tone of voice from scratch.
“We’re not sure what customers really think, or where the gaps are.”
Understand your customers, assess the competition and find the opportunities worth pursuing.
What you get
Where I’ve done this
Used qualitative and quantitative research across eight international markets at Clear M&C Saatchi to shape positioning, innovation and market entry. Turned consumer insight into clear strategic choices for FMCG leadership teams at Mangrove Consulting.
“We have lots of growth ideas but don’t know where to focus.”
Prioritise your opportunities and decide where your time and investment will go furthest.
What you get
Where I’ve done this
Supported Nike’s three-year strategic plan at its EMEA HQ, working on product growth and innovation opportunities. Advised senior executives at leading FMCG businesses on growth strategy at Mangrove Consulting.
“We need to decide what product to launch next.”
Decide what to launch next and move it from idea towards market.
What you get
Where I’ve done this
Led the NPD pipeline at Tonic Health across kids’ and adults’ ranges, prioritising launches by category growth, market size, consumer need and brand fit. Took Curdi from concept to shelf with a UK manufacturing partner.
“We have a buyer meeting or fundraise coming up and our story isn’t strong enough.”
Communicate your opportunity with clarity and conviction.
What you get
Where I’ve done this
Built Tonic Health’s investor deck from scratch and managed key accounts including ASDA and Morrisons. Pitched Curdi to angels and family offices, and negotiated listings with Selfridges and UK grocers. At L’Oréal, pitched a new concept to Sainsbury’s Head Buyer.
Tell me the problem and we’ll work it out together.