Hi, I’m Mili.

I provide fractional brand, growth and innovation support to FMCG businesses.

I started inside big brands, in commercial at L’Oréal and strategy at Nike’s EMEA HQ. Then I spent four years in strategy consulting at Clear M&C Saatchi and Mangrove, on brands including Danone, GSK, McDonald’s and Disney+.

Then I founded Curdi and took a cottage cheese brand from idea to launch, from manufacturing to fundraising. Most recently, I led NPD and growth strategy at Tonic Health.

Now, as fractional support, I help founders and lean consumer teams decide what to do, and get it done. I treat every project like it’s my own business.