Fractional brand, growth & innovation support for FMCG
Grow your brand. Make it happen.
I’m Mili. I give FMCG brands fractional brand, growth and innovation support: senior thinking and hands-on delivery, without a full-time hire.
- In-house
- NikeL’OréalTonic Health
- Consulting
- DanoneGSKMcDonald’sDisney+
- Founded
- Curdi
How I can help
Five things I’m brought in for, backed by experience at Nike, L’Oréal, Danone and more.
Brand positioning & proposition
“We need to explain more clearly why our brand is different.”
Danone · GSK · McDonald’s · Curdi
ExploreConsumer & category insight
“What do customers really think?”
Danone · GSK · Disney+
ExploreGrowth strategy
“Lots of ideas. Where do we focus?”
Nike · FMCG leadership teams
ExploreInnovation & NPD
“What should we launch next?”
Tonic Health · Curdi
ExploreBuyer pitches & investor stories
“Our story isn’t strong enough yet.”
Tonic Health · Curdi · L’Oréal
ExploreWhy work with me
A strategist’s head and a founder’s hands.
I understand big businesses and the realities of a startup. That means rigour, without losing sight of what’s practical.
Big brands and startups
From Nike and L’Oréal to founding my own brand.
Insight into action
Consumer understanding tied to commercial decisions.
Clarity from messy problems
I turn unclear questions into tangible work.
You work directly with me
The person you brief does the thinking and the delivery.
Hands-on
I take ownership and get stuck in.
Got a project that needs moving forward?
Tell me what you’re working on and where you could use a hand.